When a website is finally getting respectable traffic, enjoying a decent page rank (PR), and already at the first pages of search engine results, is it time to break out the champagne in celebration? The shrewd website owner knows this is just halfway through the journey to a successful income-generating website. The end-goal is still [...]
Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool? Recently, one [...]
RSS or Really Simple Syndication is used to distribute news and content to websites and visitors. RSS Feeds are available in a light weight xml format and can be generated for a blog or a static website. RSS Feeds are chiefly used to syndicate content such as announcements, new articles, news updates, videos and job [...]
For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one… I’ve just been reviewing a client’s article marketing strategy and am depressed at the fundamental shortcomings in both the approach [...]
Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to? Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche [...]
If you’ve got your own web-based business, you might be asking yourself how you can market your site. There are lots of ways to make this happen, and this article talks about all the demonstrated strategies that would make you have favorable outcomes in this particular field. The traditional way of promoting a business venture [...]
Writing a keyword rich article title is beneficial to your article, but is it possible to balance SEO article writing with writing that also appeals to human readers? Certainly! If you follow the techniques and advice in this article, you will be creating titles that make sense, grab the reader’s attention, and accurately portray what [...]
SEO consulting has become an integral part of Internet marketing success in today’s saturated web world. As corporate America inevitably shifts to a focus on online information and transactions, the reputation of a company can be made or broken in a matter of mouse clicks. As a result, the importance of being “found” online and [...]
I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.” This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of [...]
One of the most effective inbound marketing strategies available for businesses, online and offline, both in terms of cost of implementation and in overall return on investment (ROI), is blogging. Why has business blogging become so important as an inbound marketing strategy? There are a variety of reasons. Blogging is conversation, it’s personable, and it’s [...]
